This post isn’t really a typical post, per se. It’s actually just a page advertising a one-hour Webinar led by Poynter faculty. However, it does highlight some of the most important things journalists should know about social media.

It seems that controversial tweets, including those regarding the recent media fiasco with Joe Paterno, has revealed to news organizations that the public deserves the same accuracy in social media as it does in print and other traditional news mediums. There does seem to be some kind of mental disconnect between journalists and social media, as there is not shortage of examples of reporters “getting it wrong” in social media.

This sort of webinar is crucial for anyone who’s struggling to come to terms with social media as a content delivery tool. Because the messages are so short the technology seems inherently simple, but there are still rules to follow, and responsilibities to the audience that must be maintained.